Did you know that 46% of all Google searches are looking for local information, and 76% of people who search for something nearby visit a business within a day?

For franchises, this means that if you’re not showing up in search results, you’re missing out. Without proper search engine optimization (SEO), potential customers may never find their nearest franchise location, resulting in lost foot traffic, missed calls, and fewer online orders or bookings.

Even with strong brand recognition and a good franchise marketing strategy, many franchises struggle to appear in local search results or on Google Maps.

SEO is the ideal way to solve this challenge. A well-planned SEO strategy helps both the franchisor and each franchisee rank higher in search results, drive local visibility, and boost sales.

In this guide, we’ll cover everything you need to know about franchise SEO, including link building, keyword targeting, local SEO, technical SEO, and crucial on-page activities.