The automotive industry is highly competitive, with over 18,000 car dealerships in the US. It is dominated by companies such as AutoNation and Penske Automotive Group, which report approximately $25.8 and $25.6 billion in annual revenue, respectively.

In such a competitive space, it can be challenging for independent or local car dealerships to compete with industry giants.

Search engine optimization (SEO) is the ideal way for your car dealership to beat the competition and attract more visits to your showroom or bookings for test drives.

In this guide, we’ll cover everything you need to know about automotive SEO, including five powerful strategies to get your search engine optimization right.